05 noviembre 026

Producto digital en la era de la IA: innovación centrada en el cliente

La conferencia abordará cómo la inteligencia artificial está cambiando el trabajo de producto digital: cuando construir es más rápido y barato, lo que más pesa es entender bien al cliente y decidir con criterio qué merece la pena construir. A lo largo de la sesión se repasará el impacto de la IA en cada fase, desde la ideación y el discovery hasta el desarrollo y las pruebas, y se tratarán la personalización de la experiencia (con privacidad, transparencia y uso responsable), el desarrollo agéntico y los agentes que vigilan los datos en tiempo real. Incluirá una demostración en directo, de una necesidad de cliente a un prototipo funcional construido con agentes de IA durante la propia charla, y estará pensada para un público amplio, sin necesidad de perfil técnico.

He leído y acepto la política de privacidadAcepto recibir comunicaciones de Fundación Luckia

<div id="mc_embed_shell"> <link href="//cdn-images.mailchimp.com/embedcode/classic-061523.css" rel="stylesheet" type="text/css"> <style type="text/css"> #mc_embed_signup{background:#fff; false;clear:left; font:14px Helvetica,Arial,sans-serif; width: 600px;} /* Add your own Mailchimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */ </style> <div id="mc_embed_signup"> <form action="https://fundacionluckia.us18.list-manage.com/subscribe/post?u=cf77874b43caa55373076c8a9&id=9f6608b529&f_id=0004b7e6f0" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank"> <div id="mc_embed_signup_scroll"><h2>Suscribir</h2> <div class="indicates-required"><span class="asterisk">*</span> indica que es obligatorio</div> <div class="mc-field-group"><label for="mce-EMAIL">Correo electrónico <span class="asterisk">*</span></label><input type="email" name="EMAIL" class="required email" id="mce-EMAIL" value="" required=""></div><div class="mc-field-group"><label for="mce-NOMBRE">Nombre </label><input type="text" name="NOMBRE" class=" text" id="mce-NOMBRE" value=""></div><div class="mc-field-group"><label for="mce-OCUPACION">Ocupación </label><input type="text" name="OCUPACION" class=" text" id="mce-OCUPACION" value=""></div><div class="mc-field-group"><label for="mce-APELLIDOS">Apellidos </label><input type="text" name="APELLIDOS" class=" text" id="mce-APELLIDOS" value=""></div> <div hidden=""><input type="hidden" name="tags" value="3141325"></div> <div id="mce-responses" class="clear"> <div class="response" id="mce-error-response" style="display: none;"></div> <div class="response" id="mce-success-response" style="display: none;"></div> </div><div aria-hidden="true" style="position: absolute; left: -5000px;"><input type="text" name="b_cf77874b43caa55373076c8a9_9f6608b529" tabindex="-1" value=""></div><div class="clear"><input type="submit" name="subscribe" id="mc-embedded-subscribe" class="button" value="Subscribe"></div> </div> </form> </div> <script type="text/javascript" src="//s3.amazonaws.com/downloads.mailchimp.com/js/mc-validate.js"></script><script type="text/javascript">(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='NOMBRE';ftypes[1]='text';fnames[6]='OCUPACION';ftypes[6]='text';fnames[2]='APELLIDOS';ftypes[2]='text';fnames[4]='TELEFONO';ftypes[4]='phone';fnames[3]='MMERGE3';ftypes[3]='text';}(jQuery));var $mcj = jQuery.noConflict(true); // SMS Phone Multi-Country Functionality if(!window.MC) { window.MC = {}; } window.MC.smsPhoneData = { defaultCountryCode: 'ES', programs: [], smsProgramDataCountryNames: [] }; function getCountryUnicodeFlag(countryCode) { return countryCode.toUpperCase().replace(/./g, (char) => String.fromCodePoint(char.charCodeAt(0) + 127397)) }; // HTML sanitization function to prevent XSS function sanitizeHtml(str) { if (typeof str !== 'string') return ''; return str .replace(/&/g, '&') .replace(/</g, '<') .replace(/>/g, '>') .replace(/"/g, '"') .replace(/'/g, ''') .replace(/\//g, '/'); } // URL sanitization function to prevent javascript: and data: URLs function sanitizeUrl(url) { if (typeof url !== 'string') return ''; const trimmedUrl = url.trim().toLowerCase(); if (trimmedUrl.startsWith('javascript:') || trimmedUrl.startsWith('data:') || trimmedUrl.startsWith('vbscript:')) { return '#'; } return url; } const getBrowserLanguage = () => { if (!window?.navigator?.language?.split('-')[1]) { return window?.navigator?.language?.toUpperCase(); } return window?.navigator?.language?.split('-')[1]; }; function getDefaultCountryProgram(defaultCountryCode, smsProgramData) { if (!smsProgramData || smsProgramData.length === 0) { return null; } const browserLanguage = getBrowserLanguage(); if (browserLanguage) { const foundProgram = smsProgramData.find( (program) => program?.countryCode === browserLanguage, ); if (foundProgram) { return foundProgram; } } if (defaultCountryCode) { const foundProgram = smsProgramData.find( (program) => program?.countryCode === defaultCountryCode, ); if (foundProgram) { return foundProgram; } } return smsProgramData[0]; } function updateSmsLegalText(countryCode, fieldName) { if (!countryCode || !fieldName) { return; } const programs = window?.MC?.smsPhoneData?.programs; if (!programs || !Array.isArray(programs)) { return; } const program = programs.find(program => program?.countryCode === countryCode); if (!program || !program.requiredTemplate) { return; } var smsConsentHtmlRenderingFixEnabled = true; const legalTextElement = document.querySelector('#legal-text-' + fieldName); if (!legalTextElement) { return; } const divRegex = new RegExp('</?[div][^>]*>', 'gi'); const blockWrapperRegex = new RegExp('</?(?:div|p)[^>]*>', 'gi'); const fullAnchorRegex = new RegExp('<a.*?</a>', 'g'); const anchorRegex = new RegExp('<a href="(.*?)" target="(.*?)">(.*?)</a>'); const template = smsConsentHtmlRenderingFixEnabled ? program.requiredTemplate .replace(/<\/p>\s*<p[^>]*>/gi, ' ') .replace(blockWrapperRegex, '') : program.requiredTemplate.replace(divRegex, ''); legalTextElement.textContent = ''; const parts = template.split(/(<a href=".*?" target=".*?">.*?<\/a>)/g); parts.forEach(function(part) { if (!part) { return; } const anchorMatch = part.match(/<a href="(.*?)" target="(.*?)">(.*?)<\/a>/); if (anchorMatch) { const linkElement = document.createElement('a'); linkElement.href = sanitizeUrl(anchorMatch[1]); linkElement.target = sanitizeHtml(anchorMatch[2]); linkElement.textContent = sanitizeHtml(anchorMatch[3]); legalTextElement.appendChild(linkElement); } else { legalTextElement.appendChild(document.createTextNode(part)); } }); } function generateDropdownOptions(smsProgramData) { if (!smsProgramData || smsProgramData.length === 0) { return ''; } var programs = false ? smsProgramData.filter(function(p, i, arr) { return arr.findIndex(function(q) { return q.countryCode === p.countryCode; }) === i; }) : smsProgramData; return programs.map(program => { const flag = getCountryUnicodeFlag(program.countryCode); const countryName = getCountryName(program.countryCode); const callingCode = program.countryCallingCode || ''; // Sanitize all values to prevent XSS const sanitizedCountryCode = sanitizeHtml(program.countryCode || ''); const sanitizedCountryName = sanitizeHtml(countryName || ''); const sanitizedCallingCode = sanitizeHtml(callingCode || ''); return '<option value="' + sanitizedCountryCode + '">' + sanitizedCountryName + ' ' + sanitizedCallingCode + '</option>'; }).join(''); } function getCountryName(countryCode) { if (window.MC?.smsPhoneData?.smsProgramDataCountryNames && Array.isArray(window.MC.smsPhoneData.smsProgramDataCountryNames)) { for (let i = 0; i < window.MC.smsPhoneData.smsProgramDataCountryNames.length; i++) { if (window.MC.smsPhoneData.smsProgramDataCountryNames[i].code === countryCode) { return window.MC.smsPhoneData.smsProgramDataCountryNames[i].name; } } } return countryCode; } function getDefaultPlaceholder(countryCode) { if (!countryCode || typeof countryCode !== 'string') { return '+1 000 000 0000'; // Default US placeholder } var mockPlaceholders = [ { countryCode: 'US', placeholder: '+1 000 000 0000', helpText: 'Include the US country code +1 before the phone number', }, { countryCode: 'GB', placeholder: '+44 0000 000000', helpText: 'Include the GB country code +44 before the phone number', }, { countryCode: 'CA', placeholder: '+1 000 000 0000', helpText: 'Include the CA country code +1 before the phone number', }, { countryCode: 'AU', placeholder: '+61 000 000 000', helpText: 'Include the AU country code +61 before the phone number', }, { countryCode: 'DE', placeholder: '+49 000 0000000', helpText: 'Fügen Sie vor der Telefonnummer die DE-Ländervorwahl +49 ein', }, { countryCode: 'FR', placeholder: '+33 0 00 00 00 00', helpText: 'Incluez le code pays FR +33 avant le numéro de téléphone', }, { countryCode: 'ES', placeholder: '+34 000 000 000', helpText: 'Incluya el código de país ES +34 antes del número de teléfono', }, { countryCode: 'NL', placeholder: '+31 0 00000000', helpText: 'Voeg de NL-landcode +31 toe vóór het telefoonnummer', }, { countryCode: 'BE', placeholder: '+32 000 00 00 00', helpText: 'Incluez le code pays BE +32 avant le numéro de téléphone', }, { countryCode: 'CH', placeholder: '+41 00 000 00 00', helpText: 'Fügen Sie vor der Telefonnummer die CH-Ländervorwahl +41 ein', }, { countryCode: 'AT', placeholder: '+43 000 000 0000', helpText: 'Fügen Sie vor der Telefonnummer die AT-Ländervorwahl +43 ein', }, { countryCode: 'IE', placeholder: '+353 00 000 0000', helpText: 'Include the IE country code +353 before the phone number', }, { countryCode: 'IT', placeholder: '+39 000 000 0000', helpText: 'Includere il prefisso internazionale IT +39 prima del numero di telefono', }, ]; const selectedPlaceholder = mockPlaceholders.find(function(item) { return item && item.countryCode === countryCode; }); return selectedPlaceholder ? selectedPlaceholder.placeholder : mockPlaceholders[0].placeholder; } function updatePlaceholder(countryCode, fieldName) { if (!countryCode || !fieldName) { return; } const phoneInput = document.querySelector('#mce-' + fieldName); if (!phoneInput) { return; } const placeholder = getDefaultPlaceholder(countryCode); if (placeholder) { phoneInput.placeholder = placeholder; } } function updateCountryCodeInstruction(countryCode, fieldName) { updatePlaceholder(countryCode, fieldName); } function getDefaultHelpText(countryCode) { var mockPlaceholders = [ { countryCode: 'US', placeholder: '+1 000 000 0000', helpText: 'Include the US country code +1 before the phone number', }, { countryCode: 'GB', placeholder: '+44 0000 000000', helpText: 'Include the GB country code +44 before the phone number', }, { countryCode: 'CA', placeholder: '+1 000 000 0000', helpText: 'Include the CA country code +1 before the phone number', }, { countryCode: 'AU', placeholder: '+61 000 000 000', helpText: 'Include the AU country code +61 before the phone number', }, { countryCode: 'DE', placeholder: '+49 000 0000000', helpText: 'Fügen Sie vor der Telefonnummer die DE-Ländervorwahl +49 ein', }, { countryCode: 'FR', placeholder: '+33 0 00 00 00 00', helpText: 'Incluez le code pays FR +33 avant le numéro de téléphone', }, { countryCode: 'ES', placeholder: '+34 000 000 000', helpText: 'Incluya el código de país ES +34 antes del número de teléfono', }, { countryCode: 'NL', placeholder: '+31 0 00000000', helpText: 'Voeg de NL-landcode +31 toe vóór het telefoonnummer', }, { countryCode: 'BE', placeholder: '+32 000 00 00 00', helpText: 'Incluez le code pays BE +32 avant le numéro de téléphone', }, { countryCode: 'CH', placeholder: '+41 00 000 00 00', helpText: 'Fügen Sie vor der Telefonnummer die CH-Ländervorwahl +41 ein', }, { countryCode: 'AT', placeholder: '+43 000 000 0000', helpText: 'Fügen Sie vor der Telefonnummer die AT-Ländervorwahl +43 ein', }, { countryCode: 'IE', placeholder: '+353 00 000 0000', helpText: 'Include the IE country code +353 before the phone number', }, { countryCode: 'IT', placeholder: '+39 000 000 0000', helpText: 'Includere il prefisso internazionale IT +39 prima del numero di telefono', }, ]; if (!countryCode || typeof countryCode !== 'string') { return mockPlaceholders[0].helpText; } const selectedHelpText = mockPlaceholders.find(function(item) { return item && item.countryCode === countryCode; }); return selectedHelpText ? selectedHelpText.helpText : mockPlaceholders[0].helpText; } function setDefaultHelpText(countryCode) { const helpTextSpan = document.querySelector('#help-text'); if (!helpTextSpan) { return; } } function updateHelpTextCountryCode(countryCode, fieldName) { if (!countryCode || !fieldName) { return; } setDefaultHelpText(countryCode); } function initializeSmsPhoneDropdown(fieldName) { if (!fieldName || typeof fieldName !== 'string') { return; } const dropdown = document.querySelector('#country-select-' + fieldName); const displayFlag = document.querySelector('#flag-display-' + fieldName); if (!dropdown || !displayFlag) { return; } const smsPhoneData = window.MC?.smsPhoneData; if (smsPhoneData && smsPhoneData.programs && Array.isArray(smsPhoneData.programs)) { dropdown.innerHTML = generateDropdownOptions(smsPhoneData.programs); } const defaultProgram = getDefaultCountryProgram(smsPhoneData?.defaultCountryCode, smsPhoneData?.programs); if (defaultProgram && defaultProgram.countryCode) { dropdown.value = defaultProgram.countryCode; const flagSpan = displayFlag?.querySelector('#flag-emoji-' + fieldName); if (flagSpan) { flagSpan.textContent = getCountryUnicodeFlag(defaultProgram.countryCode); flagSpan.setAttribute('aria-label', sanitizeHtml(defaultProgram.countryCode) + ' flag'); } updateSmsLegalText(defaultProgram.countryCode, fieldName); updatePlaceholder(defaultProgram.countryCode, fieldName); updateCountryCodeInstruction(defaultProgram.countryCode, fieldName); } var smsNotRequiredRemoveCountryCodeEnabled = true; var smsField = Object.values({"EMAIL":{"name":"EMAIL","label":"Correo electrónico","helper_text":"","merge_id":0,"type":"email","required":true,"audience_field_name":"Correo electrónico","field_type":"merge","enabled":true,"order":null},"NOMBRE":{"name":"NOMBRE","label":"Nombre","helper_text":"","type":"text","required":false,"audience_field_name":"Nombre","enabled":true,"order":null,"field_type":"merge","merge_id":1},"OCUPACION":{"name":"OCUPACION","label":"Ocupación","helper_text":"","type":"text","required":false,"audience_field_name":"Ocupación","enabled":true,"order":null,"field_type":"merge","merge_id":6},"APELLIDOS":{"name":"APELLIDOS","label":"Apellidos","helper_text":"","type":"text","required":false,"audience_field_name":"Apellidos","enabled":true,"order":null,"field_type":"merge","merge_id":2},"TELEFONO":{"name":"TELEFONO","label":"Teléfono","helper_text":"","type":"phone","required":false,"audience_field_name":"Teléfono","phoneformat":"none","enabled":false,"order":null,"field_type":"merge","merge_id":4},"MMERGE3":{"name":"MMERGE3","label":"Company","helper_text":"","type":"text","required":false,"audience_field_name":"Company","enabled":false,"order":null,"field_type":"merge","merge_id":3}}).find(function(f) { return f.name === fieldName && f.type === 'smsphone'; }); var isRequired = smsField ? smsField.required : false; var shouldAppendCountryCode = smsNotRequiredRemoveCountryCodeEnabled ? isRequired : true; var phoneInput = document.querySelector('#mce-' + fieldName); if (phoneInput && defaultProgram.countryCallingCode && shouldAppendCountryCode) { phoneInput.value = defaultProgram.countryCallingCode; } displayFlag?.addEventListener('click', function(e) { dropdown.focus(); }); dropdown?.addEventListener('change', function() { const selectedCountry = this.value; if (!selectedCountry || typeof selectedCountry !== 'string') { return; } const flagSpan = displayFlag?.querySelector('#flag-emoji-' + fieldName); if (flagSpan) { flagSpan.textContent = getCountryUnicodeFlag(selectedCountry); flagSpan.setAttribute('aria-label', sanitizeHtml(selectedCountry) + ' flag'); } const selectedProgram = window.MC?.smsPhoneData?.programs.find(function(program) { return program && program.countryCode === selectedCountry; }); var smsNotRequiredRemoveCountryCodeEnabled = true; var smsField = Object.values({"EMAIL":{"name":"EMAIL","label":"Correo electrónico","helper_text":"","merge_id":0,"type":"email","required":true,"audience_field_name":"Correo electrónico","field_type":"merge","enabled":true,"order":null},"NOMBRE":{"name":"NOMBRE","label":"Nombre","helper_text":"","type":"text","required":false,"audience_field_name":"Nombre","enabled":true,"order":null,"field_type":"merge","merge_id":1},"OCUPACION":{"name":"OCUPACION","label":"Ocupación","helper_text":"","type":"text","required":false,"audience_field_name":"Ocupación","enabled":true,"order":null,"field_type":"merge","merge_id":6},"APELLIDOS":{"name":"APELLIDOS","label":"Apellidos","helper_text":"","type":"text","required":false,"audience_field_name":"Apellidos","enabled":true,"order":null,"field_type":"merge","merge_id":2},"TELEFONO":{"name":"TELEFONO","label":"Teléfono","helper_text":"","type":"phone","required":false,"audience_field_name":"Teléfono","phoneformat":"none","enabled":false,"order":null,"field_type":"merge","merge_id":4},"MMERGE3":{"name":"MMERGE3","label":"Company","helper_text":"","type":"text","required":false,"audience_field_name":"Company","enabled":false,"order":null,"field_type":"merge","merge_id":3}}).find(function(f) { return f.name === fieldName && f.type === 'smsphone'; }); var isRequired = smsField ? smsField.required : false; var shouldAppendCountryCode = smsNotRequiredRemoveCountryCodeEnabled ? isRequired : true; var phoneInput = document.querySelector('#mce-' + fieldName); if (phoneInput && selectedProgram.countryCallingCode && shouldAppendCountryCode) { phoneInput.value = selectedProgram.countryCallingCode; } updateSmsLegalText(selectedCountry, fieldName); updatePlaceholder(selectedCountry, fieldName); updateCountryCodeInstruction(selectedCountry, fieldName); }); } document.addEventListener('DOMContentLoaded', function() { const smsPhoneFields = document.querySelectorAll('[id^="country-select-"]'); smsPhoneFields.forEach(function(dropdown) { const fieldName = dropdown?.id.replace('country-select-', ''); initializeSmsPhoneDropdown(fieldName); }); }); </script></div>

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